The images in this series are of heroin bags collected years ago during a period of the Artists own addiction to the Drug.
Graham McIndoe became intrigued by the typography and design of the glassine envelopes used to package dope, stamped and marked with references to the popular culture of the time like Twilight, Crooklyn and New Jack City. Dealers branded and marketed their product like entrepreneurs in any business, pairing names like Dead Medicine with a skull and crossbones to appeal to risk-takers, or an airplane labeled First Class to give the illusion of grandeur.
The addict becomes the ultimate consumer of the ultimate product -- following a trail of quirky street names carefully chosen to be instantly recognizable to those in the know. But there is nothing hidden about the references to good times (So Amazing, True Romance, High Life), juxtaposed with reminders of the gamble (9 Lives, Black Jack) and the reality of addiction (Flat Liner, Undertaker).
Lou Reed wrote the song “Perfect Day” to describe being on heroin, and that's what every addict chases. But the marketing of that drug, like any product, doesn't always lead us to what's promised. These images are a reminder of both the power of desire and the promises we as consumers want to believe will somehow change our lives.
Little Big Man, 2014
Foreword: Sean O'Hagan
Limited print run of 350 copies